Pay Per Click
Advertising plays an integral role in how you present your business to the world, and the internet age has changed the game. Today, you don’t just have to circulate traditional advertisements, you also need to bring web users to your site with carefully implemented pay-per-click advertising campaigns. PPC is one of the major pillars of digital marketing, and as such, we pride ourselves in making the most of it for businesses like yours!
Pay Per Click
One of the most effective ways to boost your brand’s visibility is with Google Ads. Using Google Ads lets you place your advertisements in the search results. You can also post banner ads on other sites affiliated with the Google Display Network.
Google Ads are a type of pay-per-click (PPC) advertising. It’s a measurable, flexible, and accountable way to score leads for your business. Unlike using search engine optimization (SEO), PPC ads offer complete control over where and when your company appears in Google search results and its display networks.
Because it’s so targeted, Google Ads can be the most cost-effective way to promote your company online. Plus, you’ll always know what your return on investment is.
Google Ads PPC Basics
Google Ads (formerly Google Adwords) gives business owners the tools to push targeted visitors to your site with a PPC model. This means you’re paying for search queries for some of the traffic that comes to your site.
The value proposition of pay-per-click is there is an almost endless number of ways to target prospects. You have 100% control of your costs. Knowing the most effective ways to target your prospects at the best price can be all the difference between effective advertising and a money pit.
Our company can help you with your Google Ads PPC management in these ways:
- Define who your audience is and where they are
- Handle keyword research that relates to your products or services
- Devise advertising goals, budgets, and benchmarks
- Customize advertisement copy and graphics for your company’s ads
- Manage advertising campaigns
- Optimize ad campaigns by using bid optimization, ad copy split testing, conversion rate optimization, and more
- Give you reports each month, so you know your campaign ROI
3 Types of Google Ad PPC Campaigns
If you’re decided Google Ads are for you, great! Here are the types of pay-per-click campaigns you can select. If you aren’t sure which one is best, don’t worry – our team will help you out.
1. Search Campaigns
A search campaign lets you show your company ads in search engine results pages (SERPs) on Google and their partner sites. You can net the prospects looking for products and services your company offers.
Say you’re an IT company. You could look for people who need IT services in their home or business within a 30-mile radius of your physical address. A search campaign ensures you find prospects who need what you sell – now.
2. Display Campaigns
Display campaigns offer you many robust targeting choices. Contextual targeting lets you promote your products and services on individual sites in specific niches and other audience targeting types throughout the Google Search Network.
For instance, you might want a banner ad on Yelp when a prospect within 30 miles of your company is reading the company listing of your competitor. Or, show advertisements to all users across the country via Google shopping ads, image ads, mobile app campaigns or even promote video ads to potential customers who may be interested in your product or service, based on their search history.
3. Remarketing Campaigns
Remarketing within your Google Ads is a way to promote your business’s products to your recent site visitors. These are warm leads who are more likely to pull the trigger than someone who’s never seen your site before.
When the prospect clicks to your site, they’re added to a remarketing list. This lets you display relevant advertisements on the Google Display Network. You also can cater to these prospects more effectively on the network when they do future searches.
Our Google Ads Management Strategy for Optimizing PPC Campaigns
Our PPC experts have the know how to target your Google Ads, set a budget, design effective ad copy and track your performance throughout the entirety of your PPC campaign. We use the following, repeatable process for successful digital ad campaign management within the Google Ads platform that will help you reach your business goals.
1. Target your Google Ads
One of the most important steps in managing a successful online ads campaign is targeting your audience correctly. You need to make sure that your ads are being shown to the right people, and that you’re not wasting your budget on clicks from people who are unlikely to become customers.
There are a few ways to target your audience on Google. The first is by location. You can target people in a specific area, such as a country, state, or city. You can also target people based on their language.
You can also target people based on their interests. For example, you can show your ads to people who have recently visited your website, or to people who have searched for terms related to your business. In doing so, we will work with you to target a specific web page on your site, driving specific Google search queries to a targeted landing page.
2. Set a budget
Another important step in managing a Google Ads campaign is setting a budget. You need to make sure you’re not spending more than you can afford, and that you’re not overspending on clicks from people who aren’t likely to become customers.
Google Ads offers two ways to set a budget: daily and total budget. With a daily budget, you set a limit for how much you want to spend each day. With a total budget, you set a limit for how much you want to spend over the life of the campaign.
3. Design effective Google Ads
Your Google Ads campaign will be more successful if your ads are well-designed and effective. Here are some tips for creating effective ads:
Use relevant keywords in your ad text. This will help you target people who are interested in what you have to offer.
We make sure your ad text is relevant to the keywords you’re targeting. This will help you avoid appearing as spammy or irrelevant to potential customers. For instance, a shopping campaign for the latest widget will have a very different strategy from a B2B services business. These nuances in search terms what advertisers bid will become critical to your campaign ROI.
We will strong call-to-action phrases in your ad text, such as “buy now” or “get a free trial.” This will encourage people to click on your ad and learn more about what you have to offer.
4. Track Google Ads campaign performance
Finally, we regularly track the ad performance of your Google Ads account so you can see whether they’re meeting your goals. Google Ads offers several tools for tracking performance, including conversion tracking and keyword reporting. These tools can help you determine which aspects of your campaign are working well and which could use improvement.
5. Make changes as needed
Making changes to your Google Ads campaign is an important part of managing it effectively. You need to be constantly adjusting your settings and targeting to make sure you’re getting the best results.
There are a few things you can do to make changes to your Google Ads campaign:
1. Adjust your targeting settings
Make sure you’re targeting the right people and that you’re not wasting your money on clicks from people who aren’t likely to become customers.
2. Adjust your budget settings
Make sure you’re not spending more than you can afford, and that you’re not overspending on clicks from people who aren’t likely to become customers.
3. Adjust your ad text
Make sure your ads are well-designed and effective, and that they target the right keywords.
4. Track your campaign performance
Use the tracking tools offered by Google Ads to see how well your campaign is meeting your goals.
There are a few things you can do to make changes to your Google Ads campaign:
When we run Google Ads campaigns for clients, we rigorously update and iterate to ensure optimal outcomes for your search ads.
- We make sure that you’re targeting your ads correctly. You can do this by using the appropriate keywords and target audience.
- We help you set an appropriate budget for your campaign. This will help you keep track of your spending and make sure that you’re not overspending and maintaining a positive ROI.
- We help design effective ad copy. This means creating ads that are catchy and relevant to your target audience.
- we track your Google Ads campaign performance in Google Analytics. This will help us see what’s working for ad placement and what isn’t, allowing us to adjust our strategy as needed.
- Celebrate your successes! When you’ve reached your goals, take a moment to pat yourself on the back and enjoy the fruits of your labor.
By following these steps, we will work with you as an effective advocate to manage your Google Ads account and achieve better results.
We take a rigorous approach toward optimizing your Google Ads account, analyzing and updating thing like negative keywords and adjusting based on what has worked in the past and what is currently working to optimize performance and results.
If you need help getting started, contact one of our Google Ads experts today