Social Media
Social media didn’t start out as a sophisticated and versatile marketing tool, but over the years, it’s become as integral to marketing as advertising. It’s a vibrant ecosystem of leads ready for your company to engage with. Operating a business and providing a high-quality product/service depends upon strong connections with people. Businesses of all types and sizes can tap into social media to reach their potential regarding traffic, conversions, and respectability.
What is social media management?
Social media management is the analysis of your social media audience(s) and the development of a strategy tailored to that audience and involves creating and distributing content for social media platforms (Facebook, Instagram, Twitter, etc.),
Why is social media management important for businesses?
Helps build and maintain a brand image
Allows you to connect directly to your audience
Helps build relationships and brand loyalty
Is cost-effective (it’s free to join social media networks, post content and respond to user comments)
Has a reach unmatched by traditional marketing, connecting you with users across the world
Assists in the creation of ambassadors for your brand
Enables you to showcase your customer service skills
Allows the use of keywords to generate leads
The Two Types of Social Media Management
SEO-focused social media management
There are actions that your business can take to improve SEO strategy and the visibility of your website in a search engine’s results page (SERP). Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. Social media has an indirect but positive effect on a website’s search ranking. The links that you share on Twitter, Facebook and Pinterest help your brand get more exposure. Every step you take towards improving your social media marketing efforts should be aligned with your SEO strategy. Traffic Zone Ltd. can help you with this. By creating backlinks that focus on specific topics and link to individual pages within your website, we’ll help you rank higher in search engine result pages. By focusing our efforts on better social media marketing, we help you to attract the right type of backlink opportunities.
From The Heart Social Media
From The Heart Social Media refers to connecting with your community. It requires the creation of personalized content that resonates with your audience while communicating your brand’s values. It can be images of your team having lunch, celebrating a birthday, congratulating a co-working on their work anniversary – really communicating what is happening within your organization. This approach to social media management is intended to inspire, uplift, and empower your community to connect with your organization on a personal level – show them you are human and make that connection!
Which social media platforms should you use?
Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and grow your business? If these are your goals, you need to work on your social strategy. Social media is a necessary marketing tool for businesses that aim to remain relevant and visible in today’s online world. Part of what makes social media so exciting is its enormous variety and usership. This can be intimidating for business owners. Don’t worry! You don’t have to engage with every platform. But with over 65 social media platforms, which are right for your company?
Facebook.com is currently one of the best social media platforms for business. With 1.96 billion active daily users spending an average of 2 hours 25 minutes per day, it’s an effective way to find and connect with your target audience. Consider increasing your engagement by releasing regular live videos or by creating or joining groups. Opt to create private groups where paying customers can join, interact, pose questions, and have a personalized experience with your brand. Try a Facebook Messenger chatbot or paid ads. Use Facebook to turn leads into loyal followers and customers.
Google My Business (GMB): 90% of people read online reviews before visiting a business making this social platform a good choice for companies. The average company on Google my Business is found in 1,009 searches per month, with 84% of these coming from discovery searches. Opt for listings with photos as they are 2x as likely to be considered reputable and get more clicks.
Instagram.com has 1.3 billion users worldwide, making it one of the top social media platforms for business. It’s effective for nearly any type of company. Videos and pictures allow your brand to show your products, values and voice. Best of all, Instagram is set up for eCommerce. Clients can look at product images and purchase what they want directly from their Instagram account. To grow your following, like and comment on others’ photos and videos.
Twitter.com is a powerful tool for building brand awareness and connecting directly with customers and influencers. With 436 million monthly active users, Twitter is an incredibly robust search engine. To optimize platform use, you must consistently engage with your audience, adding valuable content to all of your posts. Use this platform, every day, to share stories, news articles, or humorous anecdotes. Include how-to articles, listicles, and quotations. Use Twitter to provide customer service.
LinkedIn.com is a networking tool exclusively for professionals and has revolutionized the way we seek, find, and get hired for jobs. It’s a great platform for sharing content and business-to-business (B2B) marketing. It’ll help you establish your company as a trusted leader in your field, build authority for your brand and engage leads through conversations. LinkedIn is especially good if your goal is lead generation. Show off your brand with a LinkedIn business page.
YouTube.com is THE platform for sharing information via video and the second most popular search engine. It has 2.5 billion users worldwide. YouTube users watch more than 1 billion hours of video daily! It’s the place where people go for entertainment and to learn new things. Create a video channel and connect with your users in a different way than other social media platforms. Generate video tutorials, visually show product descriptions and provide personal press releases for your viewers. Use YouTube to grow your email list and to show off your brand personality.
Reddit.com is all about sharing and learning and there are strict rules as to what you may or may not post for commercial purposes. Yet, many companies have had success engaging on Reddit. This platform has the highest percentage of newsreaders. You’ll need to use your creativity and be genuinely interested in teaching and/or learning. The secret is creating engagement on subreddits and communities packed with people who are passionate about what you offer. Create relevant headlines and promotions to generate an uptick in your stories. Use this platform to ask questions and get feedback on different parts of your business (ad campaigns, web design, new products).
Pinterest.com is one of the top social media platforms for small businesses. It has 445 million monthly active users and is where people browse, discover and buy. Images are the name of the game. You’ll need a consistent schedule, creative pictures and a strategy for growing followers. Use Pinterest to drive traffic to your site. Make your content visually appealing and easily shared.
Quora.com is a way for your business to look for questions in your professional field, establish yourself as an authority and link others to content you’ve written on the topics being discussed. The most successful responses are those that focus on the question rather than on your own business. Be comprehensive in your answer and only provide links to your work/site when it directly helps answer the question.
How to manage social media
If social media management is important, how do you go about managing your company’s social media presence?
- Conduct an audit: A social media audit gives you a picture of the effectiveness of your present strategy; pinpointing where you’re wasting resources, showing which channels are bringing the best results and indicating the impact of social media on your web results. Use social media analytics to review your key performance metrics (follower growth, engagement, publishing frequency, most engaging content formats, top-performing posts, traffic sources, community sentiment, question response rate, average response time, audience interests, demographics, behaviours). Analyze your metrics to find trends. Review your social media goals.
- Decide on the best social media platforms to use: Your audit will reveal which platforms work for you and which don’t. Shift your resources to the most effective channels.
- Analyze your target audience: This analysis will help you build stronger customer relationships, create more relevant content, and boost social media conversions. It ensures you invest your marketing budget and ad spend in creating content and advertisements that target the right users.
- Design your social media profiles: Utilize professional images that capture your brand and make a good impression. Create ads with compelling calls to action. Use clear headers, icons and profile pictures.
- Establish a social media content calendar: A content calendar serves as a reference point and lets you view scheduled posts for your accounts. Determine how much content you need to create. Include company announcements, holiday tidings, shared content, influencer’s content, images, etc. Look at competitors’ content. Curate interesting articles.
- Generate platform-specific content: You want content that resonates with users and accomplishes your company’s goals. This content may differ slightly from platform to platform.
- Respond to followers: Interact with followers and commenters, even those who leave negative comments. Demonstrate that you care. Provide exceptional customer service.
- Grow your social reach: Ads are not the only way to increase the number of followers. Reach out to influencers and trusted organizations in your industry. This may lead to coverage of your company by these individuals and connect you to their followers.
- Monitor your performance: Track the performance of your ads and creative content. Adjust accordingly.
Social media management is important for the success of your business; helping you build and maintain a brand image, connecting you to your audience and boosting your traffic. A well-managed social media campaign connects you to a worldwide audience while remaining cost-effective. It allows you to showcase your customer service while generating leads. Let Traffic Zone Ltd. help you create an effective social media management strategy for your company.